Marketing Manager in Power Tools

Bosch

Job Description

We are looking for a Marketing Manager in Power Tools Accessories Business Unit, who will be resposible from user & retail price management and product portfolio and services. (Please note that this position will not lead a team.) 

• Lead of local user & retail price management in the countryIntroduces and steers all price steering elements and develops pricing excellence
• Operative price management for the countries including the creation and delivery of price lists
• Manage PROMO share and execute BU PROMO strategy (Price or Bundle pack) and integrate it holistically in the User journey
• Gains and provides user-& market- insights to the BO, SA and MK organization
• Lead of local product portfolio and services in the country
• Launch management
• Optimization of product mix (standard, campaigns, promotion) in country
• Management of the lifecycle of channel / customer exclusive products
• LOG Planning of MC, launches and promotions in collaboration with DM
• Support local service portfolio and operation
• Gains and provides user-& market- insights to the BO, SA and MK organization to counter segment cannibalization and close product/ service gap

Qualifications

• Very good Marketing know-how along all Ps of Marketing
• Functional expertise in local portfolio/ category management
• High expertise in branding and good understanding of UX related to information and purchase decision of target group
• High sales affinity and good understanding of the retail landscape
• Understanding of the online and offline shopping landscapes
• Operational experience in marketing
• passion in execution
• Right communication skills to make topic understood in the broader context of Marketing, Sales and User journey management