Corporate Communications and Brand Management

BOSCH SAN.TİC.A.Ş.

QUALIFICATIONS AND JOB DESCRIPTION

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology  –with us, you will have the chance to improve quality of life all across the globe.           

Welcome to Bosch.

Job Description

Brand Management and Marketing Communications:

• Assure corporate identity & consistency across all organizational units in Bosch Türkiye providing supervision on the appropriate use of the corporate identity, ensuring local implementation of Corporate Design and MarCom related rules and tools.?

• Responsible for signage & displays at Bosch locations in Türkiye in cooperation with local FCMs.?

• Monitor the corporate brand reputation and coordinate reputation-enhancing measures across the organization incl. coordinating localization of global communication campaigns and developing local initiatives.?

• Responsible for checking local sponsoring initiatives from regional organization (RO) and business divisions (GBs) according to the central directive and local regulations.?

• Manage the relations with creative agency by defining rules and tools to track agency performance and evaluate internal customer satisfaction.

Live Communications and Event Management:

• Act as a center of competence for event management from planning to evaluation phase for company events and create an end-to-end unique experience for internal and external audience.  ?

• Seeks new methods, tools and suppliers to enhance event excellency.

Digital Communications:

• Manage corporate information and maintain the country specific corporate website and microsites in terms of content, technical infrastructure, and creative work.?

• Develop a social media concept for the country, create and/or maintain Bosch Group’s presence on relevant social media platforms.?

• Orchestrate social media activities across all corporate units and business divisions by moderating the corporate social media accounts, developing campaigns and managing influencer marketing activities.?

• Drive CEO communication on LinkedIn. ?

• Analyze digital performance with the use of web tracking, social analytics and SEO.?

• Monitor social media especially in crisis mode and participate in crisis communication activities in terms of digital communications.?

• Manage the relations with digital agency by defining rules and tools to track agency performance and evaluate internal customer satisfaction.?

• Ensure data security & privacy (GDPR and KVKK) adherence on online media.?

?Corporate Responsibility:?

• Build country specific Corporate Responsibility (CR) concept together with the management in line with company’s global CR strategy and priorities.?

• Support and communicate local CR projects that would create added value for the company reputation. ?

• Prepare local CR report and provide content for global Sustainability Report and link to global online presence through local website.?

• Supervise and support charitable activities, donations, voluntary associate activities and define local rules of donations in line with the central guideline, tax & compliance requirements.
  
  
  

Qualifications

• Master's and/or Bachelor's degree in the fields of Communications, Advertising and Public Relations or relevant social sciences from reputable universities.?

• Minimum 5 years of professional experience at corporations and/or 3rd party agencies.?

• Proven working history and records in website, social media management, content creation, event management.?

• Ability to perform in multinational, complex matrix organization and hybrid working environment.?

• Excellent interpersonal and communication skills with the ability to develop solid relationships with key internal and external stakeholders.?

• Result and solution-oriented personality with outstanding process and project management skills.?

• Curious and self-learner with the ability to transform learnings into creative ideas.   ?

• Native in Turkish and fluent in English both written and spoken.?

• Good command of MS Office programs.?

• Have no restriction to travel or no military service obligation for male candidates.