Brand Manager (Kids Category)

Danone Turkey

Danone Turkey is looking for a talented colleague for the "Brand Manager (Kids Category)" position. Take this opportunity to GROW together!

In this role you will / will be:

• Take full P&L responsibility of the brand and rally the x-functional teams to reach and exceed business objectives
• Strengthen the power of the brand behind saliency, difference & meaningfulness
• Act as the brand owner by displaying a constant challenger mindset with a desire to question the norm and always strives for excellence
• Develop brand/brand innovation strategy
• Rigorous brand & market performance analysis
• Identify growth opportunities for the brands
• Craft both the short-term & long-term business & marketing strategies including prioritization & action plans
• Lead presentation preparations for both global and local stakeholders
• Identify key growth platforms & relevant innovation & renovation opportunities
• De-average consumer data, define tribes, create brand concepts and validate
• Ensure the brand has a sustainable NPD pipeline
• Lead the innovation initiatives in collaboration with cross functional stakeholders
• Manage brand marketing budget and lead offline and online media plans in collaboration with media team and agencies
• Lead and finalize agency agreements and take active role in creating contracts to minimize risks with the legal and media teams
• Act as the x-functional brand leader; control and coordinate the development of marketing programs and implementation through agencies and cross functional teams
• Review channel, SKU and regional performance of the brand and work with C&CD and Sales Teams to drive brand activation plans
• Lead both the marketing co-plans & the royalty reporting process with one of the biggest stakeholders - Disney

To be able to be successful in the role, you need to have / be:

• Marketing experience, ideally within FMCG 4+ years
• University graduate from a reputable university, preferably management, economics, engineering or social sciences
• Experience working with marketing agencies
• Familiar with the overall business environment and cross-functional dynamics (R&D, Finance, Operations, Strategy) of FMCG companies
• Excellent command of written and spoken English
• Experience in NPD development (insight generation, concept building, concept testing)
• Always curious mindset with no fear to challenge the status quo

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.

Working here you’ll need to enjoy a fast-paced, complexity and it can get a little challenging. But it’s packed with opportunities. You’ll work with some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself.

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.
 

We offer

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" & "growth. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.