Marketing Manager

DOĞAN TREND OTOMOTİV TİCARET HİZMET VE TEKNOLOJİ A.Ş

Qualifications

• Bachelor's degree
• At least 5 years of experience in marketing,
• Experience in motorcycle sector is a plus,
• Eligible of “Marketing Plan”, “Brand Strategy Development and Management” experience on ATL and BTL marketing activities,  
• Knowledgeable about marketing process,
• Excellent insight and analysis, planning, content development, creative design, operations management, project management skills,
• Fluent in English,
• Analytical thinking, decision making and good communication skills.

Job Description

• Managing the social media, digital marketing, PR, event and website channels of the brands in line with the 360 ??degree communication plan,
• To create a brand perception, to produce creative advertisements according to the Brand’s objectives, to revise the brand positioning according to changing customer needs and the market if necessary, to develop projects that will apply for awards in the field of creativity, to create and sustain 360° communication plan in terms of the Brands.
• Planning and executing all kinds of ATL (above-line advertising), BTL (under-line advertising), digital, social media and PR communication activities and all creative works related to these activities and creating advertising strategies in these channels,
• Creating integrated communication plans,
• To keep the developments in digital and social media sector and to entegrate these developments in to the brands if they ara related beneficial for the brands.
• Managing the content of social media accounts (Facebook, Twitter, Instagram, Youtube, TikTok, etc.) and providing moderation controls,
• Evaluating advertising results and brand scores, taking relevant actions for subsequent communication plans,
• To create the main creative idea that will guide other units within Marcom,
• Ensuring communication and coordination between agencies, marketing teams and other 3rd parties,

• Projecting and producing all creative works through agencies.