Lumberjack Brand Marketing Specialist

Flo Mağazacılık ve Pazarlama A.Ş.

Who are we?

This is FLO! We always pursue the development that will make all our stakeholders, whose lives we touch, say "My Future is Here". By taking advantage of these development opportunities, we transform FLO into a living space that will nourish our sense of belonging. We do not consider this living space separately from the technological opportunities that are an integral part of our lives. Operating in more than 20 countries in 3 continents, our company has FLO, In Street, Nine West, Lumberjack and Reebok store chains as well as Kinetix, Polaris, Butigo, Dockers by Gerli, U.S. Polo ASSN, İnci, Lotto, each of which we sell in our stores, wholesale and online. We serve with close to 800 stores and over 14,000 employees.

Which tasks is the " Lumberjack Brand Marketing Specialist" responsible for at FLO?

•      Work with the Brand Marketing Executive to develop brand planning and campaign management processes and coordinating agencies,
•      Execute the brand marketing plan, annual budget, and communication plans in line with the marketing calendar, 
•      Understand business needs, transform data and consumer insights into strategies and adapt to new trends in business,
•      Writing briefs for concepts, design teams, agencies, and insight teams for surveys,

•      Ensure that campaigns are delivered on time and configured to produce measurable results,

•     Work with the agencies, the design delivery team, and the media team to collate campaign results across channels,

•     Share results and opportunities with the wider business in order to maintain focus on the plan,

•     Analysing and evaluating brand performance by closely monitoring local and global competitors,
•     Co-ordination of internal marketing updates - including weekly headlines and working closely in collaboration with cross-functional teams,

•     Planning the launches and event activations in the countries,

•    To prepare the annual online and offline campaign calendar to improve ROI and to monitor the performance of the campaigns through post analysis,

•     Planning and implementing unique and unrivalled business support plans with the trade marketing team.

If you think the job description is appropriate for you and;

•     If you have Bachelor’s degree in Marketing, Business Administration, Engineering, Economics or related field,
•     If you have 2+ years of experience in brand management, marketing communications, & campaign planning and management positions in offline/online retail company, preferably in woman, kids fashion segment at a large scale or multinational environment
•     If you have knowledge of budget planning and multi -agency (media, creative and social media) management experience in identifying creative solutions in line with the brand communication plan

•     If you have superior communication, presentation, analytical and conceptual skills,

•     If you are self-confident for Commercial and strategic point of view

•     If you are able to interpret various customer insights,
•     If you are Curious, insight driven, creative,
•     If you have Ability to take agile actions, act as growth hacker, a growth mindset, flexible thinking,
•     If you have a visionary marketing with a strong and authentic business sense and the real desire to achieve targets,
•     If your English is fluent,
•     If you are proficient in MS Office,
•     If you have no restriction to travel abroad, we look forward to your application.

How does the recruitment process work at FLO?

We consider all our applicants equal regardless of their language, religion, race, and gender. We apply tests and inventories to measure the skills expected from the relevant position, and we carry out our processes with structured interviews in order to determine the competences correctly. We inform each candidate about the process at every stage of the process.