Brand Executive

GREYDER

GENERAL QUALIFICATIONS

• Graduated from Communication Departments or having experience in this field,
• At least 8 years or more in corporate identity management experienced,
• Proficient in verbal and written communication skills, prone to teamwork and management,
• Able to think analytically and solution-oriented,
• Fluent in English verbally & written,
• Very good command of MS Office Applications, photoshop, illustrator programs,
• Have knowledge about Google Ads, Facebook Business Manager,
• With experience in the retail sector.
• Highly motivated, dynamic, result oriented.
• Exhibits a high level of attention to detail.
• Possesses strong interpersonal skills, particularly influencing and listening skills.

JOB DESCRIPTION

• Managing the 360° marketing mix according to the brand's overall brand strategy and company goals,
• To ensure that the annual marketing budget and marketing plan are prepared and the marketing plan is implemented within the year in line with the approved budget,
• Developing medium and long-term communication strategies with partner agencies and ensuring that all communication-related activities are carried out in accordance with the strategy, managing the activities of the parties from which products/services are purchased,
• Ensuring that the new season shooting concept, preparation and launch are carried out as planned and on time,
• Managing the Social Media and press news and making sectoral benchmarks,
• Consolidating input from the media, working closely with and managing the media agency for an optimized media planning,
• To ensure the creation of domestic and international advertising activities in line with marketing policies and objectives, and to provide common benefits to company strategies, to monitor and control them,
• To provide management of digital media planning and purchasing processes
• Ensuring the development of strategies for the growth of social media accounts,
• Managing daily marketing activities in terms of planning, distribution and implementation according to the targets determined within the calendar and budget target,
• Researching new digital channels and channels, following world trends.