Senior Digital Performance Specialist

KARACA ZÜCCACİYE TİCARET VE SAN A.Ş.

This position will be responsible for executing all data driven digital marketing programs of our French domain.

JOB DESCRIPTION

• Plan, develop and optimize performance marketing activities on a daily basis to improve our KPI sets
• Build, plan and implement acquisition strategies to acquire traffic and new buyer
• Plan and execute digital branding activities according to the marketing calendar, and work in a holistic process with our global marketing team
• Use different creatives, ad copies and segmentations to reach higher click through rates and conversion rates, constantly test with data driven approaches
• Find and develop a successful affiliate program, complete the integration process and create partner setups to increase traffic and sales volume
• Measure and report performance of all digital marketing activities on a daily, weekly, monthly basis
• Identify SEO requirements and implement SEO strategy with agency and development team
• Manage agency and vendor relationships to ensure quality assured, cost-effective and high performance operations

QUALIFICATIONS

• Graduated from related departments of universities such as marketing, statistics, engineering etc.
• At least 2 years of experience in digital marketing with focus on performance marketing and SEO
• Deep expertise in advertising tools such as Google Ads, Meta Ads. Different channels such as DV360, Tiktok Ads etc. will be a plus
• Proficiency at Google Analytics, Search Console and additional analytics tools will be a plus
• Good knowledge of excel and reporting tools such as Data Studio
• App marketing experience will be a plus
• Fluent level of French in speaking, writing and listening is a must. Fluent level of English will be a plus
• Agency management experience will be a plus
• Data oriented
• Self-motivated
• Good communication skills