Performance Marketing Specialist

NAOS İSTANBUL KOZMETİK SANAYİ VE TİCARET LİMİTED ŞİRKETİ

NAOS is a purpose-driven company, inspired by a claimed humanist utopia. A look at the world, the constant will to question and challenge the status quo to build a future that never forgets that its ultimate purpose is the Human. Thus, 43 years ago Jean-Noël Thorel, pharmacist-biologist, shoved the certainties of cosmetics by bringing to life a disruptive but respectful approach: the ecobiology, meaning the art of reinforcing the skin’s natural mechanisms to preserve its ecosystem. Rather than over-treating the skin, you have to teach it to live.

The brands Bioderma, Esthederm and Etat Pur were born from this idea in order to make NAOS a major international player in Skincare. Today, NAOS is present in 130 countries, remains still resolutely independent, and aims to become globally recognized for the relevance of its vision and the value of its approach. For this purpose, the company is about to move up to a new dimension by expanding from Skincare to Human Care (health, beauty & wellness).

We are looking for a Performance Marketing Specialist to work in NAOS Turkey Office located in Maslak, İstanbul.

Basic Qualifications:

• At least 2 years of digital marketing experience on the brand or agency side
• Knowledge about digital media, trends and technologies
• Ability to follow and understand new marketing trends along
• Highly experienced in digital advertising terminology
• Digital campaign management experience
• Competent in performance tracking and improving the performance of existing campaigns
• Experience working with an advertising agency
• Good command of Google Analytics, Google Ads, Google DataStudio, FB Business Manager, TikTok Ads Manager reports
•  Ability to make accurate measurements/evaluations with a data-driven approach
• Knowledge of third party marketing tools (RTB House, Hotjar, Insider, Criteo, etc.)
• Advanced level of English
• Analytical thinking skills
• The ability to report and analyze data
• Experienced in using MS Office programs

Responsibilities:

• Management of integration, technical editing and development processes of platforms linked to digital advertising channels such as Merchant Center, Tag Manager, RTB, Google Analytics, Google Ads, FB Manager, TikTok Manager
• Managing all performance marketing campaigns such as SEA, Remarketing, Display, Programmatic, Affiliate Marketing
•  Conducting digital media buying activities
•  Ensuring performance improvement by conducting A/B tests on the channels he/she is responsible for
• Coordinating with the Customer Experience Specialist, analyzing traffic with tools such as Google Analytics, Search Console, Semrush and making traffic increase studies
• Researching and reporting data from various sources, producing actionable results and facilitating business solutions
•  Implementing and managing marketing strategies related to digital new customer acquisition and digitalization of existing customers
• To ensure the management of marketplace store projects
•  Reporting performance using the influencer platform with the Customer Experience Specialist
• Analyzing and periodically reporting the performance indicators of web and digital campaigns with close monitoring
• Conduct analytical marketing activities for cross-selling, new customer acquisition and customer retention in collaboration with the digital sales team and brand teams,
• Conducting and reporting competitor analysis on a regular basis

Tools to be used in processes:

1. Hotjar

2. DataStudio

3. Tiktok Ads Manager

4. FB Business Manager

5. Google Ads

6. DV360

7. Google Analytics

8. Usersdot

9. Tag Manager

10. Search Console

11. Merchant Center

12. Semrush

13. PrimeTag

14. Mindsite

15. RTB House