Senior Digital Sales and Marketing Specialist

Sampa Otomotiv San. Tic. A.Ş.

SAMPA Automotive, a leading global manufacturer of commercial vehicle aftermarkets, was established in 1994. Developing and testing 52,000 advanced quality parts for OEM and independent aftermarket, SAMPA exports to 160+ countries.

SAMPA focuses on prioritizing quality, enhancing customer satisfaction, and applying technical innovations by working with the brightest experts in their respective fields.

What we are looking for?

We are looking for a Senior Digital Sales and Marketing Specialist that will report directly to CRM Director based in Samsun, Turkey.

The ideal candidate will have experience in digital sales and marketing strategies. If you are satisfied to work with digital sales and marketing area, analysing marketing campaigns, metrics and supporting your colleagues, this job is for you!

Job Description

The successful candidate will be able to:

• Owns and manages the rollout of SampaConnect; Sampa’s Digital Sales Platform includes all necessary improvements/adjustments to reflect customers’ needs,
• Develops right selling approach to customers and build a change management plan in order to successfully transition our customers to the digital way of doing business with Sampa,
• Develops and implements a cross-channel digital Sales and marketing strategy,
• Leads and ensures the consistency in the messaging, branding, content, and look-and-feel of all B2B internal and external communications and marketing materials,
• Performs industry and competitive analysis,
• Provides high product availability and optimum pricing for customers in collaboration with pricing team, sales team and relevant departments,
• Designs and implements the B2B loyalty program for customer segments,
• Plans and manages campaigns, promotions and newly released product announcements for online and offline customers to increase revenue, customer activity and loyalty,
• Analyzes the effectiveness of marketing campaigns (A/B Testings etc) and keeps track of marketing metrics and trends such as conversion rates,
• Plans and manages of communication activities to be carried out through communication channels (SMS, Push, Email, Outbound Call, etc.) in line with the marketing communication strategy,
• Prepare insights driven from the B2B platform.

What do we expect from you?

• Bachelors Degree in relevant fields, MBA is a plus,
• Experience in Online Sales, B2B digital platforms, trade marketing, loyalty program, campaign management, data analysis and reporting,
• Experience in the Automotive or manufacturing industry is a plus,
• Excellent communication skills – strong written and oral communication skills,
• Analytical Thinking & Customer focused,
• Proactive, self-starter with the ability to multi-task and work independently,
• Experience in ERP tools especially SAP knowledge is a plus,
• Excellent command of written and spoken English,
• Good command of MS Office Applications,
• Resefollowand curious, follows innovation the in e-commerce and digital world,
• Team player with very good communication.

Join us now and become a part of our fast-growing global company where you always be empowered to work and progress in a collaborative and friendly environment.